Experience
Director, Research & Strategy
Guidea | Remote
September 2023 - March 2024
Associate Director, Research & Strategy
Guidea | Remote
January 2022 - September 2023
Helped organizations innovate, launch, and lead with exceptional UX design
Delivered projects on time, on track, and on budget
Promoted knowledge transfer and reflection within the Guidea team
Managed multi-disciplinary design teams from discovery to project handoff
Established trusted relationships with clients, stakeholders, and SMEs
Quickly learned industry-specific terms, processes, and culture; adapted to client communication and work styles
Conducted generative research that led to product vision statements, user-centered KPIs, and ideal-state user journeys and service blueprints
Conducted evaluative research of early concept designs, refined prototypes, and applications in development
Principal UX Architect
Guidea | Remote
June 2019 - December 2021
Defined content and UX strategy for digital products
Conducted research to understand user needs and evaluate designs
Used clear, approachable language to define and simplify complex experiences for clients and users
Developed content standards, methodologies, guidelines, principles, and resources
Conducted workshops and strategy sessions to align stakeholders
Created wireframes and prototypes
Defined Information Architecture, Navigation, and other structural content
Lead Content Strategist
Vrbo | Austin
November 2018 - June 2019
Designed, iterated, and delivered user-centered experiences for property owners and property managers
Demonstrated, articulated, and coached others on advanced concepts in UX content strategy
Partnered with Brand, Marketing, and Development teams to evolve brand voice and tone
Crafted clear, consistent interface copy for products
Content Design Lead
Fjord | Austin
March 2018 - October 2018
Led multidisciplinary teams in delivering high-quality work for clients
Advanced the Content Design practice within Fjord; establish Content Design methods in studios worldwide through education and mentorship
Guided the ongoing creation, delivery, and governance of meaningful content
Conducted and contribute to user research and testing (create plans, write scripts, create and review prototypes, synthesize findings, generate reports)
Senior Content Designer
Fjord | Austin
October 2016 - February 2018
Created sustainable content systems, ensure that content meets user needs and business objectives
Established content modeling and systems thinking as content design practices
Worked with design team to articulate user experience goals and user journeys effectively
Worked with Project Managers to clearly define and communicate project expectations, write user stories, and create product backlogs
Conducted and contributed to user research and testing
Content Strategist and UX Researcher
Springbox Digital Partners | Austin
October 2015 - October 2016
Conducted heuristic audits and content audits
Established messaging, voice and tone guidelines
Created taxonomies and metadata strategies
Created sitemaps and user flows
Made recommendations regarding content creation and content management processes
Conducted and contributed to user research and testing
IT Business Systems Analyst Senior
City of Austin - Office of the City Clerk | Austin
June 2015 – October 2015
IT Business Systems Analyst
City of Austin - Office of the City Clerk | Austin
October 2013 – June 2015
Created and managed content on Office of the City Clerk public sites and internal Sharepoint sites
Managed implementation of the City’s enterprise records management system (OpenText eDocs DM), created metadata schemas, and established digitization procedures for large-scale scanning projects
Developed and conducted training courses on information management concepts
Managed configuration and administration of the Online Council Message Board (austincouncilforum.org)
Created content governance documentation
Organized and facilitated IT Steering Committee meetings
Trained Research Analyst and Administrative Specialists
Research Analyst
City of Austin - Office of the City Clerk | Austin
March 2013 – October 2013
Researched and assessed legal, regulatory, technical, and business requirements for information management projects
Conducted analyses of business processes and technical systems, summarized findings, designed and proposed solutions, and managed implementation
Supported implementation of the City’s electronic records management system (OpenText eDocs DM)
Improved citizen access to technical, business, historical, and legislative public data and documentation by enforcing consistent metadata and digitization standards
Education
Master Of Science In Information Studies (MSIS)
The University of Texas at Austin
Bachelor of Arts in English +
Bachelor of Arts in Linguistics
The University of Florida
Awards & Scholarships
Fulbright English Teaching Assistantship: Hong Kong
2007
Phi Beta Kappa
2007
Anderson Scholar with Highest Distinction
2005