Research, Content Strategy
& Design
I believe that the best experiences are created through informed, human-centered design.
I’m a digital design generalist with over ten years of experience working in small and large agencies, product companies, and government organizations. I learn quickly and make a meaningful impact on every project.
From generative research and shaping product vision to high-fidelity user flows and usability testing, I've consistently delivered high-quality work, keeping teams aligned and delivering projects on time and within budget.
My adaptability and expertise have made me a valuable asset in fostering innovation and connecting the dots between diverse teams. At heart, I'm a problem-solver with a passion for learning. I love tackling ambiguous problems and challenging assumptions.
I’m excited about the possibilities of generative AI, when it’s applied appropriately with humans in the loop. I believe AI should be experimented with, like any new tool.
Check out my portfolio for some examples of my work (you’ll need a password), and reach out if you have questions or want to work together.
Areas of Practice
Research
Generative research, concept testing, persona/archetype development, competitive analysis, audience segmentation, usability testing, customer experience research
Product Strategy & Product Management
Product vision, feature and requirement definition, planning and scoping, project management, user stories and acceptance criteria, backlog refinement, KPIs and metrics
Content Strategy & Information Architecture
Content modeling, voice and tone definition, content guidelines for conversational interfaces, style guides, content organization and prioritization, tagging and filters, metadata schemas, sitemaps, navigation
Design
User experience design, wireframes, user journey mapping, prototypes, interaction design, content design and UX writing
“Design is relationships. Design is a relationship between form and content.”
– Paul Rand
Get in Touch
I would love to hear from you.